The Commercial Experience

Home
Archive
About

November 2021

October 2021

The Commercial Experience 21.11: Programming the news media.
COVID has been the mega hit that has driven news engagement for the past 2 years, what happens when it's no longer the big story?
 • 
Ben Shepherd
1
The Commercial Experience 21.10: What my media company would look like if I started one today.
A bitof indulgence this week, in response from a question posed last week. "If you were to start a media company right now, what would it look like?"
 • 
Ben Shepherd
1
The Commercial Experience 21.09: Kester Black shows the real value of a strong brand, Ozy Media crashes and burns dramatically, can FB and…
Kester Black demonstrates the value of brand. Ozy Media demonstrates the death of a brand. And FB and GOOG focus on regression modelling to demonstrate…
 • 
Ben Shepherd

September 2021

The Commercial Experience 21.08 - A focus on Foxtel
Foxtel had its coming out party this morning ...
 • 
Ben Shepherd
The Commercial Experience 21.07 - the rapid proliferation of new advertising businesses and what it all means.
If everyone is moving into the advertising and media business, what does it mean for existing players ... and will there be enough room to house them…
 • 
Ben Shepherd
The Commercial Experience 21.06 - iPhone launch, ad supported VOD and online retail sales trends.
Get ready for a few graphs today people.
 • 
Ben Shepherd
Foxtel is transforming right in front of us. Don’t believe me? Then read this.
It’s week 5 of The Commercial Experience.
 • 
Ben Shepherd
1
Shares Held
I hold a few small positions in some listed Australian businesses.
 • 
Ben Shepherd
The Commercial Experience 21.04 - the ad recovery, the power of Bluey and the emergence of Binge.
Analysis from the intersection of media, technology and commerce.
 • 
Ben Shepherd

August 2021

© 2025 Ben Shepherd
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture