The Commercial Experience

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Four areas are keeping me interested as one year ends and another is about to begin.
Ben Shepherd
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Let's talk about video shall we ...
Ben Shepherd
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COVID has been the mega hit that has driven news engagement for the past 2 years, what happens when it's no longer the big story?
Ben Shepherd
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A bitof indulgence this week, in response from a question posed last week. "If you were to start a media company right now, what would it look like?"
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Kester Black demonstrates the value of brand. Ozy Media demonstrates the death of a brand. And FB and GOOG focus on regression modelling to demonstrate…
Ben Shepherd
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Foxtel had its coming out party this morning ...
Ben Shepherd
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If everyone is moving into the advertising and media business, what does it mean for existing players ... and will there be enough room to house them…
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Get ready for a few graphs today people.
Ben Shepherd
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It’s week 5 of The Commercial Experience. Thanks to everyone who is reading. If you’re enjoying it - let other people know! And let me know too. Would…
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Shares HeldI hold a few small positions in some listed Australian businesses. I am disclosing these as a matter of transparency. Currently I own shares in …
Ben Shepherd
Analysis from the intersection of media, technology and commerce.
Ben Shepherd
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The great re-opening, Afterpay Ads, equine fringe theories and why the March quarter for advertising is shaping up to be the biggest in a long time.
Ben Shepherd
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