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TCE 21.13: Interesting themes from 2021, indicators for 2022
Four areas are keeping me interested as one year ends and another is about to begin.
Dec 20, 2021
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Ben Shepherd
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TCE 21.13: Interesting themes from 2021, indicators for 2022
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November 2021
TCE 21.12: A streaming video stream of consciousness
Let's talk about video shall we ...
Nov 5, 2021
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Ben Shepherd
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TCE 21.12: A streaming video stream of consciousness
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October 2021
The Commercial Experience 21.11: Programming the news media.
COVID has been the mega hit that has driven news engagement for the past 2 years, what happens when it's no longer the big story?
Oct 21, 2021
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Ben Shepherd
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The Commercial Experience 21.11: Programming the news media.
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The Commercial Experience 21.10: What my media company would look like if I started one today.
A bitof indulgence this week, in response from a question posed last week. "If you were to start a media company right now, what would it look like?"
Oct 11, 2021
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Ben Shepherd
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The Commercial Experience 21.10: What my media company would look like if I started one today.
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The Commercial Experience 21.09: Kester Black shows the real value of a strong brand, Ozy Media crashes and burns dramatically, can FB and…
Kester Black demonstrates the value of brand. Ozy Media demonstrates the death of a brand. And FB and GOOG focus on regression modelling to demonstrate…
Oct 4, 2021
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Ben Shepherd
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The Commercial Experience 21.09: Kester Black shows the real value of a strong brand, Ozy Media crashes and burns dramatically, can FB and GOOG make regression modelling mainstream?
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September 2021
The Commercial Experience 21.08 - A focus on Foxtel
Foxtel had its coming out party this morning ...
Sep 30, 2021
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Ben Shepherd
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The Commercial Experience 21.08 - A focus on Foxtel
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The Commercial Experience 21.07 - the rapid proliferation of new advertising businesses and what it all means.
If everyone is moving into the advertising and media business, what does it mean for existing players ... and will there be enough room to house them…
Sep 27, 2021
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Ben Shepherd
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The Commercial Experience 21.07 - the rapid proliferation of new advertising businesses and what it all means.
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The Commercial Experience 21.06 - iPhone launch, ad supported VOD and online retail sales trends.
Get ready for a few graphs today people.
Sep 20, 2021
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Ben Shepherd
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The Commercial Experience 21.06 - iPhone launch, ad supported VOD and online retail sales trends.
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Foxtel is transforming right in front of us. Don’t believe me? Then read this.
It’s week 5 of The Commercial Experience. Thanks to everyone who is reading. If you’re enjoying it - let other people know! And let me know too. Would…
Sep 13, 2021
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Ben Shepherd
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Foxtel is transforming right in front of us. Don’t believe me? Then read this.
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Shares Held
I hold a few small positions in some listed Australian businesses. I am disclosing these as a matter of transparency. Currently I own shares in …
Sep 10, 2021
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Ben Shepherd
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Shares Held
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The Commercial Experience 21.04 - the ad recovery, the power of Bluey and the emergence of Binge.
Analysis from the intersection of media, technology and commerce.
Sep 6, 2021
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Ben Shepherd
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The Commercial Experience 21.04 - the ad recovery, the power of Bluey and the emergence of Binge.
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August 2021
The Commercial Experience 21.03 -
The great re-opening, Afterpay Ads, equine fringe theories and why the March quarter for advertising is shaping up to be the biggest in a long time.
Aug 31, 2021
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Ben Shepherd
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The Commercial Experience 21.03 -
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